Public Relations Executive – Cambridge

Role Overview

  • This role sits within our central Marketing team and would see you managing the press releases for Price Bailey in with the aim of promoting and raising the firm’s profile in the finance community. Working in both B2B and B2C communications, you will be responsible for proactively sourcing data driven opportunities that tell an interesting story about the state of the economy and our client base before analysing and ultimately producing engaging content around it

 

 

Principle Responsibilities:

  • Source stories and subsequent data from across the finance space that other media is missing
  • Drive the capture and analysis of data to identify unique angles before passing to the PR team
  • Write analytical reports and stories with the aim of gaining coverage in the press
  • Proactively follow the news, papers, headlines, podcasts etc from a data driven perspective
  • Lead the write up of articles and pass onto the graphic design team
  • Build relationships with local/national news desks and journalists
  • Pitching comment, story and article ideas to journalists
  • Present suitable PR opportunities to the Marketing partner (comments in the FT, guest speaker opportunities, expert panel for BBC stories etc)
  • Co-ordinate appropriate thought leadership working groups when PR opportunities arise to pinpoint the themes and data sources

 

 

Person Specification:

Work based competencies

  • 2:1 degree or higher in a relevant field (preferably PR focused)
  • Outstanding writing skills
  • Able to build relationships with internal and external stake holders
  • Highly numerate and able to work with large sets of data
  • Able to prioritise multiple competing deadlines
  • Experience in a similar role preferred

Behavioural competencies

  • Proactive and inquisitive
  • Commercially astute with the ability to efficiently assess opportunities based on their merit
  • Personable and engaging
  • Highly driven with ability to work under own direction
  • Exceptional communication skills
  • Good IT skills

 

 

Benefits Package:

 

 

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