Optimise Media Group

How our global contacts opened the doors for international growth

Optimise Media Group

Although UK based, Optimise Media has grown rapidly, developing its performance marketing services across Europe, Asia Pacific and Latin America.

Around five years ago, the speed of the group’s growth created a need for Price Bailey’s wide range of services – and ever since, changing requirements have demanded a flexible approach to accounting and advisory support.


Challenges

When a business changes, the advice it needs changes. From our first days working with Optimise Media, we’ve done all we can to maintain relevant, focused support, calling on different resources across our organisation as circumstances demand. And with the group’s expansion overseas, this has meant putting together strong local teams in diverse locations.

How our services have helped

As well as providing tax and audit services through our Compliance team, we’ve put our Tax Consulting team to work, advising on tax planning and managing all tax requirements, covering corporation tax, VAT and, most recently, international structure and tax.

In the five years we’ve worked with the business, international expansion has included new operations in India, Singapore, Australia and Brazil. This significant growth has put Optimise Media in 7th position in the Sunday Times HSBC International Track 200 awards.

To support this development, we’ve used our IAPA network of contacts in the target territories. Most importantly, we’ve been able to advise on the appropriate structure for all its operations in Eastern Europe, Asia, Australia and South America.

The relationship continues, and now we’re advising Optimise on its financial dealings. For example, our Business Systems team has helped source and operate the most suitable payroll system for the expanding company.

 

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