Region’s Businesses View Optimistic Future

Research Reveals Business Leaders’ Bullish Outlook

Research by leading market research company Ipsos MORI, commissioned by chartered accountants Price Bailey, has found that the majority of the region’s businesses (57%) have a positive view of their company’s prospects for the next twelve months, while 49% expected their county as a whole to see an improvement.

In contrast the research, entitled ‘Inside the Minds of Business Leaders’, found that only 14% expected the general economic condition of the EU to improve over the next twelve months, with 40% thinking it will get worse.

Price Bailey will be revealing the full results of the research at a series of events in April and May, in Norwich, Cambridge, London and Ware, Herts.  Each event will feature an expert panel composed of James Sproule, Chief Economist and Director of Policy at the Institute of Directors; Tim Pike, Deputy Agent for the South East at the Bank of England; Maxine Dolan, Former Group Leadership Director at Tesco, and a leading regional business leader from each location.

In addition to opinions about Europe and international trade the research also probes business leaders’ views on Brexit and their strategies for growth; reveals their perceptions of leadership; and explores the challenges of maintaining a healthy work-life balance.

Price Bailey Managing Director, Martin Clapson said: “We felt that much of the information available to businesses failed to address business confidence at a regional level and was often out of date. So we commissioned this real-time research which has been collected within the last few months from a large number of regional business owners.”

More information and details of how to register to attend one of the events can be found at