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Diversify wisely

Ensure new markets add value to your business

We’ll ensure the niches identified for any new product or service will help you add the most value to your business.

How do we do this?

  • Evaluate the value of entering a new sector: We critically evaluate the value of entering a new sector, taking into account the budget available and the short, medium and long term prospects of the sector.
  • Test the market view of your idea: Our research offers a screening service for market sentiment, prior to you devoting further time or resources to an idea.
  • Test the economics of your idea: Using deep insight we identify segments of a market where the opportunities for success exist. We conduct primary and secondary research to highlights niches, as well as informing what price and volume assumptions should be considered appropriate.
  • Guide choices on how to exploit the opportunity: Our advice extends to determining the right entry model. We work with you to determine if you should access opportunity directly, by partnership, joint venture, acquisition or another model.


Our experience

A wholesaler of luxury fragrance was looking to test consumer appetite for a new perfume concept they intended to retail independently.

We helped identify and poll likely consumers to understand what price premium was achievable given the luxury perfume concept differentiators. We were able to establish that two price/volume points could optimise profit.

This allowed us to develop a financial model that, in turn, could be used to obtain growth capital.

Get in touch.

Call us for free or submit your enquiry online

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