Holly Gibson

“I believe the best advice combines technical expertise with a genuine understanding of a client’s objectives and the realities they face in running a healthcare business. By taking the time to understand what matters most to each client, I can help provide clarity, navigate complexity, manage risk and identify opportunities, enabling them to make informed decisions in an ever evolving sector.”

Holly joined Price Bailey in April 2024 as a Partner in the Business team based in the Cambridge office. She began her career as a student accountant in 2011 and has built her career through dedication and commitment to the profession.

She gained her AAT qualification in 2013, qualified as a Chartered Accountant in 2015, and obtained her CTA in 2020. Holly specialises in the healthcare sector and is recognised within the industry for her expertise, having previously been nominated as the AISMA specialist at her last firm.

She also has extensive experience supporting SMEs, including sole traders, limited companies and partnerships, and advises on annual accounts, tax returns, cashflow management, and industry changes such as the McCloud remedy and NHS contract amendments.

How I help clients

• Advising healthcare professionals and healthcare businesses.
• Supporting SMEs, including sole traders, limited companies and partnerships.
• Preparing annual accounts and tax returns.
• Assisting clients with remuneration planning & strategies.
• Advising on cashflow management.
• Helping clients navigate industry changes such as the McCloud remedy and NHS contract amendments.

Career Highlights

2011 – Began career as a student accountant

2013 – Gained AAT qualification

2015 – Qualified as a Chartered Accountant

2020 – Obtained CTA

April 2024 – Joined Price Bailey as a Partner in the Business team

Q&A

What’s the best part of the work you do?

The best part of my role is that no two days are ever the same. Every client is different, every situation is unique, and you never quite know what the day will bring, which keeps the work varied, engaging and, most importantly, enjoyable.

I enjoy the combination of technical problem solving and commercial thinking, particularly when helping healthcare professionals navigate complex issues and understand the practical implications for their business.

The healthcare sector is also constantly evolving, so there is always something new to learn, whether that is regulatory change, pension reform or emerging challenges facing the profession. That continual learning, combined with the opportunity to help clients achieve the best possible outcome, is what makes the role so interesting

What are the biggest pressures currently facing healthcare professionals in practice?

Healthcare professionals are operating in an environment of continual change. Alongside increasing regulatory requirements, many practices are managing workforce pressures, rising operating costs and evolving patient expectations. At the same time, reforms to areas such as pensions, taxation and NHS funding arrangements mean clients are often required to make important decisions before the full picture is available. The challenge is finding the time and resource to respond strategically whilst continuing to deliver high quality patient care in a regulated sector.

Most rewarding client moment?

Working within the healthcare sector, there are many rewarding moments because the advice we provide can have a meaningful impact not only on a client’s business, but also on them personally.

However, the most rewarding moments are when a client takes the time to explain the difference your support has made, particularly when they recognise the effort, commitment and care that went into helping them navigate a challenge. Those moments reinforce the value of building trusted, long-term relationships and being a source of support through the opportunities, pressures and uncertainties that come with working in an ever evolving healthcare sector. Knowing that the advice we provide can make a genuine difference, both professionally and personally, is one of the reasons I am so passionate about working with healthcare clients

Equally rewarding is the network of trusted relationships I have built across the wider healthcare sector. Over the years, I have developed strong connections with a range of advisers and specialists, creating a network of professionals whose expertise and judgement I value greatly. Being able to draw on those relationships not only broadens the support available to clients, but also reinforces the importance of collaboration in helping healthcare businesses navigate increasingly complex challenges.

 What do you enjoy doing outside of work?

Outside of work, I love eating out, going on holiday and spending time with my family and my cat Rambo.