Adam Norman Author Page
Audit & Assurance Partner specialising in Retail and Technology
Adam’s professional experience
Adam is a Partner at Price Bailey with more than two decades of audit and assurance experience, who specialises in the technology and retail sectors.
Adam advises a broad client base, from venture capital-backed technology businesses moving through their growth stages to high-end fashion brands and other privately owned retail businesses. He takes the time to understand each client’s commercial position, using this insight to help businesses build the financial controls and advisory relationships that support long-term growth.
What are Adam’s qualifications and areas of specialism?
- Qualification: FCCA (Fellow Chartered Certified Accountant)
- Specialisms: Audit & Assurance, with a sector focus on Technology and Retail
Published content and thought leadership
Adam contributes to Price Bailey’s retail and technology sector content, sharing practical guidance and commercial insight for growing businesses. His report How is the omnichannel model reshaping the future of retail businesses? looks at how leading retailers are redesigning stores, technology and operations to meet rising customer expectations, and the operational pitfalls, such as returns, that come with an omnichannel model.
Adam is also a regular expert voice across Price Bailey’s wider retail coverage, commenting on issues including lease structures and payment trends affecting the sector.
Through his writing, Adam draws on his hands-on experience advising venture capital-backed technology businesses and privately owned retail and fashion brands, giving his commentary a practitioner’s perspective.