Business rates freeze and relief changes
How the CPI cap and reliefs work from April 2027, and what to check before then.
Emma joined Price Bailey in 2025 as a Partner. She has extensive experience across a range of industries, with a particular focus on hospitality, property, and dentistry. She qualified as a Chartered Accountant in 2006.
Emma advises a range of clients from individuals and start-ups in growth mode through to large multi-national companies. She prides herself on her understanding of each client’s unique situation, recognising and working in support of their specific commercial needs. Emma draws on her depth of experience to help businesses make informed decisions, build meaningful relationship, and achieve long-term success.
Emma is based in London and, outside of work, enjoys keeping fit, exploring new and exciting restaurants, and spending time with her husband and 3 children.
Articles by Emma
Till to table: The Retail & Hospitality rundown
Read our Autumn Budget 2026 update for a breakdown of what the announcements could mean for retail and hospitality businesses, from business rates to staffing costs and planning an exit.
Touchdowns and till receipts: How the NFL London Games are powering the capital’s hospitality and retail economy
In this article, we explore how the NFL London Games are boosting the capital’s hospitality and retail economy, from hotel stays and restaurant bookings to the growing fan economy that keeps tills ringing long after the final whistle. We also look at what businesses can do to capitalise on these opportunities, turning short-term surges into long-term growth.
The future of AI in UK Hospitality
From automated bookings and smarter marketing to back-of-house efficiency, we explore how AI could support hospitality businesses without replacing the people at the heart of the experience.
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