
The future of AI in UK Hospitality
From automated bookings and smarter marketing to back-of-house efficiency, we explore how AI could support hospitality businesses without replacing the people at the heart of the experience.
Hospitality Partner

Emma is a Partner at Price Bailey, specialising in the hospitality and leisure and dental sectors. She brings extensive experience in audit and assurance, having qualified as a Chartered Accountant early in her career.
Emma advises a broad client base, from individuals and start-ups in growth mode through to large multinational companies. She takes the time to understand each client’s specific commercial position, using this insight to help businesses make informed decisions and build relationships that support long-term success.
Emma regularly contributes articles and insight pieces for Price Bailey, sharing practical guidance and sector-focused commentary for the retail and hospitality industries. Her content covers topical issues affecting the sector, including:
She is also a regular contributor to Till to table: Retail and hospitality rundown, Price Bailey’s ongoing series covering trends and insights across the sector.
Through her writing, Emma provides clear and accessible insight drawn from her hands-on experience of working closely with hospitality clients across a range of business models.
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From automated bookings and smarter marketing to back-of-house efficiency, we explore how AI could support hospitality businesses without replacing the people at the heart of the experience.

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