Sîoned Davies Author Page

Market Research and Data Executive, Marketing

Sîoned’s Professional Experience

Sîoned Davies staff photo smiling in officeSîoned joined Price Bailey in early 2023 after completing both her BSc in Mathematics in 2021 and her MSc in Statistics the following year. Both were obtained from the University of Essex. During her time at University, Sîoned’s academic success was recognised as she was on the Dean’s list (Honors list) in both her first and second year of university. This award was given to select students from each faculty who achieved a high level of performance.

Her passion for her academic studies has transpired in her career. Sîoned now works across both the marketing team and companywide to facilitate research projects and data led support. Her role is vital to the function of the marketing team in producing research led content for our audiences. As well as assisting others within Price Bailey to research, present and assist with obtaining data.

Published Content

Sîoned works on numerous data led and research-based projects. Often assisting PR and the Content team, and using data research to inform long form research projects which she leads. Sîoned was a key driver in the production and publication of the University Spinouts, and True Venture reports. Equally, Sîoned produces regular data-led insights for our website and social media, including the International Women’s Day and COP28 campaigns.

Sîoned works with a variety of data sets, where she sources data from various databases and through FOI requests, to perform analysis that can answer the research questions posed. Sîoned frequently enhances our content with her market research; identifying industry and consumer trends to ensure Price Bailey are remaining ahead of sector trends. Sîoned has cultivated strong industry relationships; collaborating with our data providers to ensure we are working with the best most accurate and relevant data.

Publications, Coverage and Speaker events

Sîoned’s work has been featured in numerous press coverage, most notable her University Spinouts report featured in The Times, The Business Magazine, and UK Tech News. In addition, her work on our 2024 True Venture report received coverage in Private Equity Wire and Insurance Edge.

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