The future of AI in UK Hospitality
From automated bookings and smarter marketing to back-of-house efficiency, we explore how AI could support hospitality businesses without replacing the people at the heart of the experience.
Emma joined Price Bailey in 2025 as a Partner. She has extensive experience across a range of industries, with a particular focus on hospitality, property, and dentistry. She qualified as a Chartered Accountant in 2006.
Emma advises a range of clients from individuals and start-ups in growth mode through to large multi-national companies. She prides herself on her understanding of each client’s unique situation, recognising and working in support of their specific commercial needs. Emma draws on her depth of experience to help businesses make informed decisions, build meaningful relationship, and achieve long-term success.
Emma is based in London and, outside of work, enjoys keeping fit, exploring new and exciting restaurants, and spending time with her husband and 3 children.
Articles by Emma
Till to table: The Retail & Hospitality rundown
A 20% business rates cut for pubs, clubs and live music venues has been announced, but the eligibility criteria are yet to be confirmed. Emma Benjamin shares her view.
Going self-employed as a dental associate? What to know before day one
Price Bailey's dental experts offer a practical guide to help newly self-employed associates understand their tax responsibilities, key deadlines and financial planning considerations from day one.
How UK businesses can still win from the 2026 World Cup
With England’s campaign under way, this blog looks at how UK businesses can respond to changing viewing habits, later trading windows and margin pressure during the 2026 World Cup.
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