Product/market fit

Product/market fit: Episode 1

The first part of our product/market fit series is aimed at management teams looking to scale up quickly, potentially with external funding from debt and equity investors.

We discuss some of the big questions:

  • What is a ‘scale up’ business?
  • What is product/market fit and how do you prove you’ve got it?
  • How does it link to strategy?
  • How does it link to the investment?
  • What happens when you don’t quite have it yet?


27 mins

Product/market fit: Episode 2

The second part of our product/market fit series focuses on bringing together our experience of working with fast-growing, high potential business. In this podcast, we provide some practical suggestions that management teams can take away and use.

19 mins

We always recommend that you seek advice from a suitably qualified adviser before taking any action. The information in this article only serves as a guide and no responsibility for loss occasioned by any person acting or refraining from action as a result of this material can be accepted by the authors or the firm.


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