Till to table: The Retail & Hospitality rundown
Read our Autumn Budget 2026 update for a breakdown of what the announcements could mean for retail and hospitality businesses, from business rates to staffing costs and planning an exit.
Adam joined Price Bailey in 2022 from a Big Four accountancy practice, where he spent more than two decades in a variety of roles, having begun his career there in 1998. He is a Partner in the Audit & Assurance team, based in the Cambridge office, and is FCCA qualified. Adam specialises in advising privately owned, venture capital-backed and private equity-owned businesses through every stage of their growth. His client base sits across two distinct worlds: fast-growing technology companies and premium retail and fashion brands, each with different pressures and different definitions of a good audit relationship. Alongside his client work, Adam has undertaken internal secondments in training and strategy, giving him a broader view of the business beyond his own team.
Technology
Adam is a familiar face in Cambridge’s technology scene, advising venture capital-backed businesses as they move through the growth stages that matter most to their investors. Audit is the starting point, but the real value tends to sit alongside it: helping founders and management teams build the financial controls and reporting discipline that VC and PE investors expect to see before they commit further funding.
Retail
Adam also advises high-end fashion brands and other privately owned retail businesses, where the relationship rarely stops at audit. As these businesses grow and their ownership structures change, his role widens into broader commercial advisory support.
How I help clients
- Advising privately owned, venture capital-backed and private equity-owned businesses across technology and retail.
- Audit and assurance services.
- Turnover certificate work.
- Acting as the trusted point of contact for clients, connecting them with the right specialists across the firm.
Career highlights
2022 – Joined Price Bailey as a Partner
Q&A
What’s the best part of the work you do?
Meeting new people and interesting businesses.
What should ambitious businesses consider as they scale and attract investment?
That they need to scale back office functions, controls and systems alongside their external growth.
Most rewarding client moment?
When something goes to plan, on time. The client’s happy, and so is the team.
What do you like to do outside of work?
Swimming, going to see Arsenal play, and spending time with my daughter.
Articles by Adam
Touchdowns and till receipts: How the NFL London Games are powering the capital’s hospitality and retail economy
In this article, we explore how the NFL London Games are boosting the capital’s hospitality and retail economy, from hotel stays and restaurant bookings to the growing fan economy that keeps tills ringing long after the final whistle. We also look at what businesses can do to capitalise on these opportunities, turning short-term surges into long-term growth.
Valuing a technology company for fundraising: The ten factors that set your number
How is a technology company valued for fundraising? Price Bailey's Chand Chudasama sets out the ten factors investors weigh before backing your raise.
Experiential retail costs: A financial guide to opening a store
Opening an experiential store is a significant investment. This guide explains how to plan the fit-out, structure the lease, claim available tax relief and measure whether the store is delivering a return.
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