IR35 3 years on
In our latest article, we look back at IR35 three years after the last rule changes were introduced in April 2021, and consider recent data that suggests the current rules may be forcing many out of the UK labour market.
Understand your opportunity to expand abroad
An effective and appropriate market entry plan need are one of the key factors to consider to enter international markets confidently. It needs to balance resources and risk with a clear measure of opportunity.
A dietary food search engine app approached us when they were looking to enter international markets, in particular the US.
We conducted primary research in five US cities, mapping the food shopping habits of those with different types of dietary restricted diets. This identified supermarkets that were not effectively servicing certain diet restricted consumers, and were losing custom as a result, as well as pinpointing types of shopper most likely to fully utilise and value our client’s product.
Our research underpinned a strategy for market entry aware of the most eligible demographics, cities and supermarket partnerships for the client product. In turn, ensuring the leanest, most intelligent use of marketing and sales resources.
Please contact us to find out more about how we can help you enter international markets.
Contact us today to find out more about how we can help you
In our latest article, we look back at IR35 three years after the last rule changes were introduced in April 2021, and consider recent data that suggests the current rules may be forcing many out of the UK labour market.
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