A recipe for resilience: What retail and hospitality businesses can do now to cut costs
The UK hospitality and retail sectors have borne the brunt of the nation’s economic slowdown, accounting for many thousands of job losses this year. Analysis by UKHospitality of Office for National Statistics data shows that around 89,000 roles have been cut across restaurants, pubs, bars and hotels alone since last October – that’s more than half of all job losses.
For these sectors, which are still recovering from the shock of the COVID-19 lockdowns, this wave of redundancies is particularly concerning. Industry leaders warn that rising operational costs, coupled with a series of tax increases, are now inflicting damage on the industry comparable to that caused by the pandemic.
In this article, we’ll explore the strategies retail and hospitality operators can adopt to manage costs and stay resilient in a challenging economic landscape.
Rising taxes and operational costs squeeze margins
Hospitality and retail operators are facing pressure on multiple fronts. Sector-specific costs such as seasonal staffing, high rents and inventory management already weigh heavily on margins. These challenges have been compounded by recent tax increases, including rises in National Insurance contributions, incremental hikes in business rates and the jump in VAT from 12.5% to 20% on certain goods and services.
At the same time, labour remains a major burden, with operators struggling to fill vacancies while also managing inflation-driven wage increases. The result is a precarious environment in which many businesses are forced to choose between cutting staff or absorbing losses that may prove unsustainable.
The wider implications for business performance
For business owners, the impact goes far beyond immediate payroll costs. Reducing staff inevitably affects service quality, customer experience and long-term brand reputation. A shop, pub or restaurant running with minimal personnel may survive in the short term, but repeat business can decline, eroding revenue in ways that are difficult to measure.
The national impact of these challenges is becoming increasingly clear. For example, our research shows that more than one in 10 British pubs are technically insolvent and at imminent risk of collapse. These businesses will find it almost impossible to access extra funding unless the owners provide personal guarantees, which few are likely to do in the current climate.
Adding to the challenge is the uncertainty around government policy. Many operators are cautious about today’s tax and fiscal measures, which are creating a destabilising environment.
Yet, there is also an important nuance: most business leaders are willing to shoulder their share of short-term pain, through higher costs or tighter margins, provided that the ease of doing business is supported by tax and trade policy. What matters most to them is that the long-term rewards of taking capital risk in the UK remain competitive when compared with other jurisdictions.
Learning from the pandemic
Lessons from the pandemic still offer valuable guidance. Just as restaurants and hotels benefitted from cost management and digital ordering, retail businesses stayed afloat by optimising stock, expanding e-commerce and adopting contactless payments.
Operators who navigated lockdowns successfully often did so through rigorous cost management, diversifying revenue streams and seeking professional advice on tax efficiency and cash-flow planning,” says Emma Benjamin, a Partner with extensive experience in the hospitality industry.
These strategies remain relevant today. “Reviewing supplier contracts, renegotiating leases and scrutinising discretionary spending can generate meaningful savings without disrupting core operations,” adds Adam Norman, an Audit Partner and retail industry expert. “Likewise, targeted investment in technology, such as automated booking systems or digital ordering platforms, can reduce reliance on labour while enhancing the customer experience, boosting efficiency and protecting revenue.
The importance of strategic tax planning
Tax planning has become an essential tool for building resilience. Knowing which reliefs apply can significantly ease cash-flow pressures. These include:
Annual Investment Allowance (AIA)
This allows businesses to deduct the full value of qualifying capital investments (such as kitchen equipment, point-of-sale technology, IT systems or vehicles) from taxable profits, up to £1 million per year. By timing purchases carefully, operators can maximise this relief and bring forward tax savings.
Business rates relief
Smaller premises may qualify for Small Business Rates Relief, while those in retail, hospitality and leisure can access additional reductions. Regularly reviewing your eligibility can free up thousands of pounds annually.
Other measures
Reliefs such as capital allowances on energy-efficient assets or R&D tax credits (where relevant, e.g. innovative retail tech apps or food production methods) can also support cash flow. But be careful: incorrect claims can trigger HMRC challenges, penalties or even clawbacks that disrupt cash flow. Seek professional advice to make sure your claims are accurate and defensible.
Carefully timing capital expenditure or payroll adjustments can be equally powerful. For example, investing in new equipment just before the end of the financial year may accelerate tax relief, while staggering staff hours or seasonal contracts can help match labour costs to peaks in demand. With expert guidance, operators can align obligations with income cycles, smoothing out cash-flow fluctuations and reducing the risk of sudden strain.
Yet despite the importance of these practical tools, our research reveals a disconnect between political debate and business priorities. Much of the current focus in Westminster remains on business rates, which are undoubtedly a burden, but only one part of a much bigger challenge.
Business leaders tell us they want to see a more joined-up approach: reforms that not only ease short-term pressures, but also create the right conditions for long-term investment and growth. Until that alignment is achieved, operators are left navigating piecemeal reliefs while waiting for a framework that genuinely supports resilience and value creation.
Preparing for budget uncertainty
One of the biggest challenges for retail and hospitality businesses today is uncertainty around government budgets and fiscal policy. Changes to VAT, business rates or duty can be announced with little notice, leaving operators exposed if they have not built contingency plans.
The most resilient businesses prepare by:
- Stress-testing budgets against different tax or cost scenarios.
- Building cash reserves where possible to cushion sudden changes.
- Keeping a rolling 12-month forecast, updated monthly, to track performance and anticipate gaps.
- Reviewing covenants on loans, understanding what terms apply and what measures are needed to stay compliant.
- Staying aware of upcoming changes in UK accounting standards that may affect how assets, leases or liabilities are reported.
- Seeking early professional advice when new measures are announced so they can adapt quickly.
By planning for multiple scenarios, operators can reduce the shock of policy shifts and avoid being forced into reactive, short-term decisions.
Time to raise the bar on financial planning
The wave of job losses in UK hospitality and retail reflects a wider tension between external fiscal pressures and internal operational capacity. For business owners, the way forward lies in combining rigorous cost control, strategic investment in efficiency and engagement with expert financial advisors. Those who act decisively now have the potential not only to survive, but to emerge more resilient against current turbulence and future shocks.
We always recommend that you seek advice from a suitably qualified adviser before taking any action. The information in this article only serves as a guide and no responsibility for loss occasioned by any person acting or refraining from action as a result of this material can be accepted by the authors or the firm.
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