Content Executive, Marketing
Lilly graduated from the University of Leeds in 2021 with a BA in English Language and Literature before joining Price Bailey in the latter half of 2023 as a Content Executive. With a passion for language and communication she effectively researches, creates, and publishes engaging content in a range of formats for our audiences.
In her role, Lilly responds reactively to current events in the financial space and broader economic environment, crafting content for key calendar events such as the Chancellor’s Budget and Statements, guidance updates, and legislative changes. Working in collaboration with Partners and subject matter experts across the firm, she supports in the production of high-quality technical content that is relevant to our services. This work is supplemented by extensive research into the topic areas collaborating with research and data colleagues where necessary to enhance our insights.
Working alongside PR, Digital Marketing and the Research and Insights teams to provide additional content support where necessary, Lilly aids in reinforcing Price Bailey’s position as industry thought leaders. She also works closely to develop and enhance Price Bailey’s website through SEO maintenance; focusing on key word research, page optimisation and competitor research to optimise and update web pages.
Lilly works to drive thought leadership across all our service areas, producing content in various forms including short and long form blog articles, brochures, flyers, and video.
Recently she has led a project to boost our healthcare expertise. This has included developing Price Bailey’s online presence through articles, such as a topical piece on National Minimum Wage increase and the impact for doctors, author profiling, updating the healthcare industry pages, and developing new collateral such as service brochures.
Some notable examples of other published articles include: Taxation changes affecting businesses which manufacture and import, HMRC’s legislative action, and guidance surrounding Transfer of Going Concern.
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In 2023, the McCloud remedy, also known as The Public Service Pension Remedy (PSPR), was implemented to remove age discrimination across public sector pension schemes, including NHS pensions. Read our article to find out how you may be affected by the changes.
‘The biggest cash increase’ to the National Minimum Wage in over a decade has taken effect as of April 2024. Despite the benefits to workers whose wages will increase accordingly, GP practices are fearing that an increase in staff wages will not be met by a proportionate increase in funding for practices. Read our article to find out more.