Brighter Futures Educational Trust
Price Bailey's Audit & Assurance team support a Multi Academy Trust (MAT) with a range of audit and accounts services, in addition to other ad hoc services...
How can you enter international markets confidently?
Understand your opportunity to expand abroad
An effective and appropriate market entry plan need are one of the key factors to consider to enter international markets confidently. It needs to balance resources and risk with a clear measure of opportunity.
How can this be achieved?
- Real transaction data from business to business research can identify acquisition targets and future trading partners, as well as guiding buy-and-build strategies.
- Testing what consumers in new countries think of your product or service and see what they are willing to pay. This will not only guide your price, but also volume assumptions as well as developing your strategy.
- Understanding the competitor landscape of the target market.
- Adapting your offering by understanding what features of your product/service are optimal to highlight when moving into a new market.
- Informing your growth expectations and ensuring appropriate supply chain, sales, and marketing resources are in place.
Our experience
A dietary food search engine app approached us when they were looking to enter international markets, in particular the US.
We conducted primary research in five US cities, mapping the food shopping habits of those with different types of dietary restricted diets. This identified supermarkets that were not effectively servicing certain diet restricted consumers, and were losing custom as a result, as well as pinpointing types of shopper most likely to fully utilise and value our client’s product.
Our research underpinned a strategy for market entry aware of the most eligible demographics, cities and supermarket partnerships for the client product. In turn, ensuring the leanest, most intelligent use of marketing and sales resources.
Please contact us to find out more about how we can help you enter international markets.
We can help
Contact us today to find out more about how we can help you
Read our insights here
Why should academies prioritise sustainability leadership and climate action plans?
The Department for Education (DfE) has made its expectations clear: by 2025, every education setting in England should have a named sustainability lead and a climate action plan in place. So, what does this mean in practice, and how can your academy trust turn this guidance into meaningful action?
Net gains, net pains: taxing times on and off the court
In the lead up to Wimbledon, one of the most prestigious Grand Slam’s in the world, here at Price Bailey we have decided to mark the event by providing some expert insight into the complex tax challenges tennis players may face. Read more here...
What is Plastic Packaging Tax (PPT), upcoming changes, and how may it affect me?
Plastic Packaging Tax (PPT) became effective in the UK on the 1st April 2022, read this article to learn how your business may be impacted by the scheme and its upcoming changes, as well as an overview of how successful the scheme has been.
