Enter international markets confidently

Our research informs the design of an effective and appropriate market entry plan,  one that balances resources and risk with a clear measure of the opportunity.

How do we do this?

• Guide acquisition and buy-and-build strategies, informed by real transaction data. Our business to business research identifies acquisition targets, as well as future trading partners.

• Test what consumers in new countries think and see what they will pay. We can conduct primary research in 70 different countries, guiding price and volume assumptions as you develop your strategy.

• Understand the competitor landscape of the target market.

• Adapt your offering: Understand what features of your product/service are optimal to highlight when moving into a new market.

• Inform your growth expectations and ensure appropriate supply chain, sales and marketing resources are in place.

Our experience

A dietary food search engine app approached us when they were looking to enter international markets, in particular the US.  

We conducted primary research in five US cities, mapping the food shopping habits of those with different types of dietary restricted diets. This identified supermarkets that were not effectively servicing certain diet restricted consumers, and were losing custom as a result, as well as pinpointing types of shopper most likely to fully utilise and value our client’s product.

Our research underpinned a strategy for market entry aware of the most eligible demographics, cities and supermarket partnerships for the client product. In turn, ensuring the leanest, most intelligent use of marketing and sales resources.