The Price Bailey Strategic Corporate Finance team recently led a successful £1m crowdfunding campaign for Le Col, a London based premium cycling brand.
Founded in 2009 by professional cyclist Yanto Barker and manufactured in Italy, Le Col sells premium quality cycling apparel online to ten countries, both directly and through a variety of specialist retailers.
Price Bailey acted as lead adviser for the cyclewear brand, drawing on specialist in-house analysis of the market, they delivered expert insight to develop Le Col’s international expansion strategy. Using a combination of private and crowdfunding platform investors, the Strategic Corporate Finance team secured a fundraise of £1.15m, achieving a 40% uplift in the projected funds required.
Yanto Barker said: “Price Bailey have challenged us, helped us to innovate and have drawn us closer to our customers and investors – we feel that working with them has given us the best chance of realising the maximum potential exit value.”
Chand Chudasama, Senior Manager at Price Bailey commented: “In developing their growth strategy, we identified consumer habits and preferences of cyclists around the word and we discovered that their tastes, shopping habits and requirements vary greatly. Using a combination of angel and crowdfunding investors, the Strategic Corporate Finance team secured £1.15m of funding on a valuation that reflects the capability of the management team and the strength of a well informed and engineered strategy.”
Hillier Hopkins LLP and Ashtons Legal were also vital to the success of the project.