Price Bailey limber up for Chariots of Fire in support of Alzheimer’s Research UK

3 mins

Price Bailey are the latest organisation to pledge support for Alzheimer’s Research UK in this year’s Chariots of Fire, entering three teams to raise money for vital research.

The company, which is in its second year of fundraising for Alzheimer’s Research UK, has signed up 18 runners to take on the renowned relay and raise money for dementia research.

James King, Corporate Social Responsibility Partner at Price Bailey, said:

“Everyone at Price Bailey has really got behind the fundraising and it’s clear that it is a charity close to many people’s hearts. Most people know someone affected by dementia, which is why I think people have been so determined to do their bit, it’s fantastic that we have so many members of staff taking part in the Chariots of Fire.”

Alzheimer’s Research UK has a host of fundraising ideas for organisations and teams looking to take on Chariots of Fire and raise money to help defeat dementia. From plank challenges to a Wimbledon sweepstake there are quick and easy fundraising ideas for everyone.

Sponsorship will help Alzheimer’s Research UK power a pioneering brain imaging project at the University of Cambridge looking at the brains of people with Down’s Syndrome as more than 50% of those living with Down’s syndrome in the UK go on to develop Alzheimer’s in their 50s. It is hoped that the findings from the study will bring about a better understanding of Alzheimer’s disease.

Currently, 850,000 people in the UK are living with the condition and this number is expected to grow to one million by 2025.

Tim Parry, Director at Alzheimer’s Research UK, said:

“We are delighted that Price Bailey has entered three teams into Chariots of Fire as part of their ongoing fundraising efforts for us. They have been creative with their fundraising to date with themed charity fun days and an ongoing running challenge, so Chariots of Fire is right up their street.”

“We are looking forward to seeing other Cambridge firms and groups taking on Chariots of Fire for us so we can push on with research into treatments that will make a difference to millions of lives affected by dementia.”

Chariots of Fire is organised by Hewitsons Charitable Trust, the charity established and supported by Solicitors Hewitsons LLP, and backed by the Cambridge News.

Charles Hewitson, Race Director, said “It is always welcome to see local organisations get together and enter teams into Chariots of Fire. One of the many advantages of the race is the long term relationships that get forged between the teams and the Official Charity, sometimes leading to continued support for the Charity years after the final runner crosses the line.”

The race starts and finishes on Queens’ Green. Team registrations close on Wednesday 13 September at 5pm unless all 400 teams have registered before that date.

To enter a team, visit or to find out more about Alzheimer’s Research UK and their research please visit