Price Bailey Supports International Agribusiness Publication Deal

Chartered accountants and business advisers Price Bailey recently assisted business publisher, Briefing Media to complete the acquisition of Global Data Systems (“GDS”) for an undisclosed sum. GDS is the publisher of two market leading agribusiness and global food industry publications.

Price Bailey worked with Briefing Media to put together a group financial model for all the business entities, which allowed the company to build the new acquisition into the forecast plan.

Founded in 1999 and headquartered in Toulouse, France, GDS is the publisher of two market leading intelligence platforms: FeedInfo – the world’s leading source of news and premium intelligence for the meat, biotechnology and animal feed sectors; and FlexNews – a vital news service for senior executives working at multinationals in the global food industry.

The deal represents Briefing Media’s first acquisition since receiving investment from Private equity investment firm Lyceum Capital in July 2015 and will sit well alongside the businesses’ agriculture and food supply chain investment-focused data and analytics business Agrimoney.

Rupert Levy, Group Finance Director at Briefing Media commented, “Price Bailey worked quickly to put together an operational model for the combined businesses, allowing us to model the transaction. The robustness of their work gave us confidence and was invaluable support for me.”

“We’re delighted that our work with Briefing Media has resulted in this successful acquisition,” said Price Bailey Strategic Corporate Finance Partner, Stephen Reed. “Having an agreed financial model in place has enabled them to plan their future expansion with confidence”.

The deal was funded by RBS and Lyceum Capital.