Investing in private number plates

Beyond their unique visual appeal, personalised number plates have become a niche investment amongst car enthusiasts and collectors. Some plates appreciate significantly in value over time, with sought-after combinations commanding substantial sums at auction. In this blog, we outline considerations for investing in private number plates for individuals and businesses, focusing on their tax treatment.

The registration ‘25 O’ holds the record as the most expensive UK number plate ever sold, fetching £518,480 in 2014. It is apt then, that it was once fitted to a Ferrari 250 GTO, which itself sold for over £30 million at auction. To date, the most expensive plate ever sold was ‘AA 9’ in Dubai, reaching £7.6 million in 2021.

What influences private number plate prices?

The value of a personalised number plate is determined by several factors, with market demand being the most significant driver as desirability hinges on memorability, recognisability and whether the plate forms a meaningful word or initials. Dealers and brokers will also assess trends and set asking prices based on their experience and market knowledge. New DVLA plate releases can also impact existing values by increasing supply or offering more appealing alternatives, and when bidding commences at auction it oftens becomes competitive with rare plates attracting significant investment.

Despite all these factors that could influence the market for private number plates, ultimately, a plate’s worth is dictated by what a buyer is willing to pay.

What considerations should be taken into account before investing in number plates?

Some plates require a substantial upfront investment, and not all appreciate in value. Trends and economic conditions can also affect prices, with plates tied to fleeting trends at risk of depreciation.

If a registration is bought with the intention of selling for profit, HMRC may treat this as a trading transaction, meaning profits are subject to income tax (with the potential to apply the £1,000 trading allowance). To find out if the buying and selling of private number plates could count as a hobby or trading transaction, you can read our badges of trade blog here.

Tax treatment of personalised number plates

From a tax perspective, HMRC treats generic number plates as a ‘chattel’, meaning that they attract low-level Capital Gains Tax (CGT) exemption for proceeds up to £6,000 and a reducing exemption above that figure.  The chattel refers to the number plate itself, however as the value of personalised number plates lies within its combination of numbers and letters, HMRC view this as an intangible asset, with this distinction having several tax implications:

Capital Gains Tax (CGT) and Inheritance Tax (IHT)

  • The right to use a personalised registration is not considered a chattel. Therefore, CGT applies to any profit made on its sale (subject to the annual CGT exemption).
  • If a number plate is owned at the time of death, its value is included in the estate for IHT purposes. This would also apply if you had a disused vehicle. The car itself would be exempt from CGT, but not IHT, and the transferable registration sold with the car would be assessable to CGT/IHT.
  • If sold with a car, CGT will be due on the increase in the plate’s value since acquisition.

VAT considerations for businesses

Businesses may seek to reclaim VAT on personalised number plates, however strict conditions apply:

  • To potentially be reclaimable, the plate must have a direct link to the business, typically as a form of advertising (e.g., ‘GHJ 1’ for GHJ Ltd). A number plate with the initials of the Managing Director of a company would be unlikely to be recoverable, particularly if the initials were different, e.g. “RST 1” for the Managing Director, with the business called “GHJ Ltd”.
  • HMRC has historically challenged claims where plates appear to serve personal enjoyment rather than business promotion.
  • If the number plate can be deemed to be advertising or publicising the business that is buying it, then it can be treated as an asset of the business, and VAT recovered accordingly. VAT would also be due on any onward sale.

Other considerations for businesses when purchasing private number plates

As we have mentioned, for the expenditure on the number plates to be allowable for tax purposes, you will need to justify that there is a benefit to the trade of having such a number plate. If you can, companies can claim tax relief at a minimum of 4% per annum on this cost or at the applicable amortisation rate. The cost of the physical plastic plate itself is treated as part of the car’s cost and subject to normal plant and machinery capital allowances.

  • Where a plate is attached to a company car, no additional tax charge arises beyond the standard car benefit charge. This is because the physical value of the number plate is not superior to the plate it has replaced. HMRC consider the value lies in the intangible right to use a particular registration mark, which is separate from the plate itself.
  • If a personalised plate is purchased for an employee’s private vehicle, it could be deemed a taxable benefit and reported on a P11D.

Closing thoughts

Personalised number plates offer a unique blend of aesthetic appeal and investment potential for individuals and businesses alike. They can have a valuable role in diversifying investment portfolios, particularly if you are interested in (or are already) investing in classic cars, with the two investments often working hand in hand.

They require careful consideration from a tax and financial perspective, and investors should weigh the risks, monitor market trends, and ensure they fully understand the tax implications before making a purchase. For business owners, demonstrating a clear link between a plate and commercial activity is essential to justify VAT recovery and avoid unexpected tax charges.

As with any investment, careful planning and specialist advice are essential to optimise outcomes and avoid pitfalls. Should you have any concerns or questions for the team at Price Bailey, please contact one of our experts using the form below.

We always recommend that you seek advice from a suitably qualified adviser before taking any action. The information in this article only serves as a guide and no responsibility for loss occasioned by any person acting or refraining from action as a result of this material can be accepted by the authors or the firm.

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